Business stationery has a bad perception. It is often thought of as boring, bland and certainly not a fun and engaging way to utilise print. A letterhead might remind you of an invoice, and you might expect a business card to be dull and lifeless. Why not use this negative perception to your advantage by taking customers by surprise, making your materials both striking and engaging. Think beyond a simple logo and make your stationery grab attention, and earn you customers.
Here are the top new trends we have spotted to keep you ahead of the game.
1. Typography
The type you use can say a lot about your company. Make sure your font matches your brand and then think about using a mixture of weights and colours to create a eye-catching design for items like business cards, where content is key.
2. Calligraphy
Calligraphy is a trend that is taking off for printed stationery, perfect for giving a softer more personal touch to your business. A simple swoosh on your letterhead or looping letters on your compliment slips will not only look stylish, but also give them a point of difference to your competition.
3. Geometric shapes
Geometric hapes and angles can create a design which really gets you noticed. Using a specific hero pattern alongside a vibrant colour palette is a very modern and exciting way to inject some energy in to your stationery.
4. Consistency
Once you have chosen an eye-catching design, make sure you implement this through your business cards, letterheads and compliment slips to produce a head turning suite of stationery that is unique to your brand. Make sure each piece is slightly different to show off your creativity whilst ensuring the consistent look and feel is instantly recognisable to your company.
5. Stickers
A brilliant way to accessorise your stationery is by finding a quirky way to seal your exciting new printed materials. Branded stickers are a perfect option, plus they are cheaper and simple to print.
To add the finishing touch you need to choose the best paper stock, finish and printing method and that’s where StuPrint.com can help you find you feet. Let us know what your looking for and we’ll be able to guide you from start to finish in order to bring you stylish stationery designs to life.
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